What is The Whistle?
The Whistle is a new type of sports network and community for the next generation of sports fans. We're entertaining, engaging, and empowering young fans by connecting them to the sports and teams they care about, on the digital platforms they're on today.
Our owners include our leadership team, top pro athletes, and individuals in the sports media, finance, legal and business communities.
What is our Mission?
Our mission is to entertain, inspire and equip kids with critical life skills through sports media.
Kids today face huge challenges. The rates of obesity, cyber bullying, and substance abuse are rising to alarming levels. Over the past 3 decades, child obesity rates have tripled in the U.S., and 1 in 3 American kids are now overweight or obese. At the current rate, 1 in 3 children born in 2000 or later will suffer from diabetes during their lifetimes.
The average kid in the U.S. spends almost 8 hours each day on screens. Unfortunately, when they turn to today's sports media, designed for adults, they frequently see both a pervasive focus on the scandals surrounding their pro athlete heroes and inappropriate advertising (male enhancement drugs, alcohol, violent movie trailers, etc.).
Most importantly, current sports media does not effectively engage this new generation of digital kids. They have much shorter attention spans and want to interact, customize and share their media.
Sports are a natural and fun way to learn critical life skills in three areas:
- smart fitness & nutrition
- math & science
- self confidence, sportsmanship, teamwork
What can you find on The Whistle?
The Whistle aggregates, curates and creates sports content from a young fan's perspective, covering all sports: from backyards to schoolyards to pro stadiums. Our content includes:
- Sports news & highlights
- Sports science & math
- Interviews with pro, Olympic & kid athletes
- Instructional training & tips from the pros
- Fitness & nutrition
- Sports games and contests
Where else can I find The Whistle?
In addition to TheWhistle.com, you can access The Whistle on YouTube, Twitter, and Facebook. Coming soon: Microsoft Xbox Live, mobile and tablet apps, and cable, satellite, and Telco Video On Demand.
We fully comply with the Children's Online Privacy Protection Act (COPPA),and have partnered with PRIVO® - the first and only infomediary service to be recognized by the Federal Trade Commission (FTC). The PRIVO® Privacy Assurance Program was approved as a Safe Harbor provider under the Children's Online Privacy Protection Act (COPPA) in August 2004.